Greatest Shows at ExCeL London 2025
ExCeL London, one of the UK’s busiest exhibition halls, is gearing up for a jam-packed year of events, across all industries. With high-impact business events like 100% Optical and Data Centre World and consumer events like The FRIENDS Experience, there is no shortage of shows at this prestigious venue.
The FRIENDS Experience (January 9th – April 27th)
The FRIENDS experience is one of the most highly-anticipated events in ExCeL 2025, and it’s just kicked off for its three-month running time. Guests can enjoy immersive experiences and recreated sets of their favourite show, including the dance in front of the fountain, the iconic purple door, foosball at Joey and Chandlers and the couch at Central Perk. If you’re visiting London, make sure to add this fantastic experience to your list!
100% Optical (1st – 3rd of March)
Professionals from the optical industry are most excited for 100% Optical, Europe’s fastest-growing optical event! This show attracts over 10,000 industry players from across the globe who are ready to meet industry experts, discover new insights and source new products and services.
Data Centre World (12th – 13th March)
Connect with the world’s largest data centres at the Data Centre World 2025! This event attracts over 19,350 tech enthusiasts and over 200 hours of tech talks!
Data Centre World invites professionals to learn from industry experts, connect with like-minded professionals, build invaluable partnerships, discover the latest trends and explore products & services.
The show is a part of Tech Show London, an award-winning event that brings together tech industry leaders.
The Formula 1 Exhibition (23rd August 2024 – 2nd March 2025)
The Formula 1 exhibition has already captured a great deal of attention through its running time in 2024, so if you haven’t been able to attend so far, make sure you add it to the diary!
This exhibition was originally planned to end before 2025, however, public interest and attention garnered have been so strong, that the organisers are extending the event.
The Formula 1 exhibition showcases a wealth of contributions from the sport’s top teams and most legendary drivers. The immersive exhibition features iconic pieces like Sir Lewis Hamilton’s 2018 Championship-winning Mercedes AMG F1 w09 and Ayrton Senna’s legendary 1988 McLaren MP4/4!
Professional Beauty London (2nd – 3rd of March)
Shifting focus from The Formula 1 exhibition, we have Professional Beauty London. This show is the UK’s largest event for Beauty and Spa Professionals
If you’re serious about the beauty industry, you need to attend this event! Professional Beauty London is the greatest place to find foresight on the latest skincare, injectables, discoveries and brands!
IFE (17th – 19th of March)
IFE is one of the greatest and most popular shows at ExCeL London 2025. It is the ultimate business event for food and drink product discovery.
Last year, this show was invaluable for both buyers and suppliers. It allowed exhibitors to enter new markets across Europe and source new suppliers. Prospective buyers were able to try outstanding products from across the globe firsthand, with great samples! Following last year’s edition, the expectations are high for 2025!
RuPaul’s DragCon UK (10th -11th January)
Back for its fourth consecutive year is RuPaul’s DragCon UK! This brilliant event features the most iconic queens from RuPaul’s Drag Race, both from the UK and international editions. The event hall will also be bustling with products from an eclectic mix of vendors, featuring drag-inspired fashion, accessories, wigs and performance essentials. DragCon is an inclusive space of love and acceptance – visit for the unmissable celebration of drag culture!
London Lab Live (14th – 15th of May 2025)
When we said the ExCeL was covering all industries we weren’t joking! London Lab Live is the UK’s most diverse, stimulating, and exciting event for the future of all labs. This show is the sister event of Future Labs Live, which took place at the Congress Center in Basel, Switzerland in 2024! Both shows bring together start-ups, disruptors and innovators from pharma, academia, biotech, food & beverage, agriculture and more.
Exhibiting at ExCeL in 2024
If you’re considering exhibiting at ExCeL London in 2025, you’ll need a high-impact, sustainable exhibition stand, that perfectly captures your brand identity! Quadrant2Design, the UK’s leading custom-modular exhibition stand design and build contractor, specialises in crafting impactful stands that beautifully represent brands while prioritising sustainability. Check out their YouTube to view their many stands at ExCeL London.
Summary
2025 promises to be an exciting and busy year for ExCeL London, which is jam-packed with business and experience-based events (and we’ve barely scratched the surface). Whatever your industry, ExCeL has got something for you!